शुक्रवार, 18 अप्रैल 2008

FOCUS TV : for the Indian women

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This is the Fourth TV Channel of the group following two very successful TV channels. NE TV is the world’s only multi-lingual 24/7 news network programming round-the-clock live news in more than fourteen languages of northeastern India. NE Hi Fi is the only channel that broadcasts, promotes and projects the culture, tradition, folk and commercial entertainment of the eight (8) states of this region while serving the local population with premium global and Indian entertainment.Significantly, both the Channels of the Ne-TV network i.e. Ne-News as well as Ne-HiFi are already placed on both the leading DTH platforms of the country namely Dish TV & Tata-Sky.

FOCUS TV is also in the process of negotiations and it is most likely that, this Channel shall also be carried by both these DTH platforms and reach viewers all over the country and several other parts of the world very soonE-Mail: focus@focustv.inIndia of the 21st millennium has ushered in a media revolution that emboldens peoples with media in their language and focusing on their needs and habitat.

HAMAR TV will capture an important regional language market - the Bhojpuri speaking people. Bhojpuri is not just the mother tongue but enshrines a heritage for many in Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, West Bengal and Delhi states of India, besides immigrants in countries such as Nepal, Mauritius and many countries spread through the 5 continents of the world that could number more than 10 crores ( 100 million).

HAMAR TV, launched under the corporate Hamar Television Network Pvt. Ltd , marks yet another formidable foray into the powerful and growing regional television market by India’s premier media group, POSITIV TV Media, comprising the flagship TV and Radio enterprises, POSITIV TV Television Pvt. Ltd. and POSITIV TV Radio Pvt. Ltd. POSITIV TV already boasts of operating several firsts in the country: India’s first private teleport and private satellite television and radio channels in Northeastern India to cover and connect all the eight states of the region. We are an unparalleled brand name in the Northeast, based in Guwahati but with a deep penetration of Northeast India besides being connected to the nook and corner of India with fiber optic, VSAT links and our own DSNG vans. We gave new meaning to Regional Language Electronic Media with our two television channels that have come to command the respect and love of our audience.

NETV reigns supreme as perhaps the only 24 hour news network in the world with live bulletins in 17 languages of the region, and, NE Hi Fi has begun to enthrall families with general entertainment programming in different languages of northeast India, and from Bollywood to Hollywood. Radio Oolalala’s private FM network extends from Guwahati to Shillon to Agartala and Itanagar. In 2007, the group gave birth to NE Bangla that caters to East and Northeast Indian audiences in Bengali language and is fast emerging as a top 5 in the region. POSITIV TV is the first private teleport in the Northeast or for that matter any sensitive area of India.

POSITIV TV Media’s presence has grown from Guwahati with bureaus in over two dozen cities of Northeast India to now a national presence created through its newly announced television channel, FOCUS TV for the Indian women. Positiv has offices and television studios in Delhi, Mumbai, Calcutta, Hyderabad, Patna, Ranchi, Varanasi and more.

POSITIV TV has affiliate offices and studios also in London and Los Angeles. NETV, NE Hi Fi and NE Bangla are also a broadcast affiliate of Turner International. Today, POSITIV TV Media boasts of satellite, cable and internet carriage in more than 1 crore (10 million) homes in India alone besides tens of thousands of expatriates and others watching NETV, NE Hi Fi and NE Bangla real-time as a broadband Internet based live stream worldwide.

NETV is today the largest and leading single platform for advertisers in the Northeast. There is no other media, print or television, in this region which can boast of an overwhelming statistic connecting pretty much all of northeast India television audience, i.e. 4.2 million homes.India’s ancient to modern history is rich with Bhojpuri language and heritage. It is a very popular regional language spoken in parts of north-central and eastern India. Predominantly, Bhojpuris hail from the western part of the State of Bihar, the northwestern part of Jharkhand State, and the Purvanchal region of Uttar Pradesh State, as well as an adjoining area of the southern plains of Nepal. Bhojpuri is also spoken in Guyana, Suriname, Fiji, Trinidad and Tobago, Brazil, Mauritius, USA, Holland, Uganda, South Africa and Singapore. It is therefore often said to be the only Indian language to be spoken on all continents of the Globe.

The language of the Surinamese Hindus, however, is seldom referred to as Bhojpuri but usually as Sarnami Hindi or just Sarnami. People’s attitudes towards the Bhojpuri language have evolved over time, and, most linguists agree it Is not a dialect of Hindi, which is a widespread belief among speakers. Others, including the Government of India, while taking census, disagree, and consider Bhojpuri to be a dialect of Hindi. Bu now the Government of India is preparing to grant it statutory status as a national scheduled language. Bhojpuri shares vocabulary with Sanskrit, Hindi, Urdu and other Indo-Aryan languages of northern India. Bhojpuri and several closely related languages, including Maithili and Magadhi, are together known as Bihari languages. They are part of the Eastern Zone group of Indo-Aryan languages which include Bengali and Oriya from West Bengal and Orissa states respectively.

It is said there are numerous dialects of Bhojpuri, including three or four in eastern Uttar Pradesh state alone. The Bhojpuri speaking region, due to its rich tradition of creating leaders for building post-independent India was never devoid of intellectual prominence.

These included the first Prime Minister Pandit Jawaharlal Nehru and first President of India, Rajendra Prasad, followed by many eminent politicians and humanitarians including the second Prime Minister of India, Mr. Lal Bahadur Shastri, Pandit Madan Mohan Malaviya, Dr. Krishna Dev Upadhyaya, and another former Indian Prime Minister Chandra Shekhar. Notable Bhojpuri personalities include litterateurs, poets and even actors. Bhojpuri’s impact on Indian literature is evident in that it became one of the bases of the development of the official language of independent India, Hindi, in the past century. Bhartendu Harishchandra, who is considered the father of literary Hindi, was greatly influenced by the tone and style of Bhojpuri in his native region. Further development of Hindi was taken by prominent laureates such as Mahavir Prasad Dwivedi and Munshi Premchand from the Bhojpuri speaking region. Pioneer Dr. Krishna Dev Upadhyaya from Ballia district devoted 60 years to researching and cataloging Bhojpuri folklore. Dr. H S Upadhyaya wrote the book ‘Relationships of Hindu family as depicted in Bhojpuri folksongs (1996). Together, they have cataloged thousands of Bhojpuri folksongs, riddles and proverbs from the different districts.Bhojpuri literature has always remained contemporary. It was more of a body of folklore with folk music and poems prevailing. Literature in written form started in the early twentieth century.

During the British Raj of India, then known as the ‘Northern Frontier Province Language,’ Bhojpuri adopted a patriotic tone and after Independence it turned to community. In the later periods, following the low economic development of the Bhojpuri speaking region, the literary work is more skewed towards the human sentiments and struggles of life. In the present era, the Bhojpuri literature, folklore, art and culture is marked by a presence of writers, poets, politicians and actors that gave it a new dimension, a revival. Notable contributors to this trend include Anand Sandhidoot, Pandey Kapil, Ashok Dwivedi, Bhikari Thakur, and others in India.

In Mauritius, Dr. Sarita Boodhoo from the Mauritius Bhojpuri Institute has don volumes of work in following the Bhojpuri culture and language and documenting the indentured laborers’ arrival on the island. The most notable recent moment has been the rousing and heart-warming return to Bhojpuri region of India’s most noted ‘Pravasi’ (expatriate), the current Prime Minister of Mauritius, Mr. Naveenchandra Raamgoolam.

He touched the soil upon arrival at the Patna airport, addressed a gathering of thousands at the famous Gandhi Maidan in chaste Bhojpuri and visited his indentured laborer grand-father’s home village February 18th through 20th, 2008. In January 2008 at the Pravasi Bharatiya Divas in Delhi, the President of India honored Dr. Raamgoolam with the highest honor, Pravasi Bharatiya Samman.HAMAR TV is recognition of the richness of Bhojpuri language and a celebration of Bhojpuri culture. HAMAR TV marks the culmination of a longstanding desire of the staunch Bhojpuri devout to belong to its own.

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